Browsing All Posts filed under »Apps«

Push notification fatigue – comScore data

February 15, 2017

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I find this interesting Yes is the short answer,  and it is entirely in line with other similar declines is use. We advertising in the late 1990’s had very good click through rates,  and now they are infitessimal. SMS and MMS advertising had huge response rates when first used,  guess what,  that’s right, they are […]

Mobile Web usage – and what comsore say

February 15, 2017

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ComScore have produced their 2016 US Mobile App report,  and it is full of very good data and graphs on all things mobile. However I would challenge their implied assertion that mobile users are not very interested in mobile web. I think a large proportion of the decline is that the mobile web sites are […]

Instant Apps and discovery

January 30, 2017

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Stories are going around about the fact that instant apps are finally starting to see the light of day.  But what are they and why should you care ? Firstly you should care because it should make a lot of actions we do on our devices much smoother and better.  For example you want to […]

Are Mobile Payments stalling ?

December 7, 2015

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and of course, will they take off again anytime soon. Reports are coming on on the use of mobile payments over black , and the one everyone is quoting is InfoScout’s which shows that Apple Pay’s use on the day went down to half what it was last year, and was only used 2 in 100 […]

Mobile – When and where

November 25, 2015

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when and where do people use, or not, their mobile.

Is the mobile web still distinct?

November 24, 2015

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As I see the many figues on mobile web usage, and how a large percentage of teh developing world rely on mobile for their primary access,  I wonder if the disctinction between the Web and the Mobile Web is still good thinking. By :the web” I mean web sites designed for and used on PCs, […]

Ubuntu Mobile – gaining traction ? 

April 1, 2015

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well lets hope so. I saw the devices at Mobile World Congress, and I was impressed,  ot was by far the best of the “other” mobile operating systems. Jolla’s Sailfish was ok,  but amaterish,  Firefox was just too slow,  I mean unusably, horribly slow (and too round), but Ubuntu was familiar, quick, easy to work […]