Browsing All Posts filed under »mobile«

Deciding on mobile app features and functions – part 1: who uses what?

September 7, 2017

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It is commonly understood that mobile apps should have a clear focus and designed for that particular task.  I wanted to say single task,  but some require the ability to support more than this. Apple are very good at making this distinction,  so for example the email is separate from the calendar, which is seprate from messaging, calls […]

Managing your apps data usage is so important.

September 4, 2017

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<teaching you to suck eggs> If you have an app that your users rely on, and make good use of, then you need to ensure that you have the best possible experience. So often that experience is affected by the throughput and latency of the [mobile] network your user is connected through. </eggs> Why am […]

Time and behaviour context for smart interface design (IX)

September 1, 2017

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So earlier so I was suggesting that interfaces need to be smarter and better at predicting what I want when,  and morphing themselves accordingly. I suggest that time of day is a simple way to consider how this might work. If you look at the graph below you can see that Facebook has peaks at […]

UX evolution as the user’s skills and needs improve over time.

September 1, 2017

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I’ve been thinking about the use of AI in apps and web sites. Currently there is a lot of effort going into the data science aspects, using AI to make sense, at a human scale, of the huge volumes of data. Separately there is a strong movement towards conversational interfaces where the AI is processing […]

The loss of socialisation in the family

April 23, 2017

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Data showing how TV is moving from group to individual.

Push notification fatigue – comScore data

February 15, 2017

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I find this interesting Yes is the short answer,  and it is entirely in line with other similar declines is use. We advertising in the late 1990’s had very good click through rates,  and now they are infitessimal. SMS and MMS advertising had huge response rates when first used,  guess what,  that’s right, they are […]

Mobile Web usage – and what comsore say

February 15, 2017

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ComScore have produced their 2016 US Mobile App report,  and it is full of very good data and graphs on all things mobile. However I would challenge their implied assertion that mobile users are not very interested in mobile web. I think a large proportion of the decline is that the mobile web sites are […]