Mobile Web usage – and what comsore say

Posted on February 15, 2017

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ComScore have produced their 2016 US Mobile App report,  and it is full of very good data and graphs on all things mobile.

However I would challenge their implied assertion that mobile users are not very interested in mobile web.

comscore-mobile-web-2016

I think a large proportion of the decline is that the mobile web sites are improving (finally) and therefor as a user you are spending far less time working out how to navigate the site, and how to perform actions.

For example many web sites upon detecting a mobile browser will create a burger bar menu,  and so that standard helps users find their way around.

This improvement will lead to a drop is time spent on the site.

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