Mobile Web usage – and what comsore say

Posted on February 15, 2017


ComScore have produced their 2016 US Mobile App report,  and it is full of very good data and graphs on all things mobile.

However I would challenge their implied assertion that mobile users are not very interested in mobile web.


I think a large proportion of the decline is that the mobile web sites are improving (finally) and therefor as a user you are spending far less time working out how to navigate the site, and how to perform actions.

For example many web sites upon detecting a mobile browser will create a burger bar menu,  and so that standard helps users find their way around.

This improvement will lead to a drop is time spent on the site.