Browsing All Posts filed under »Uncategorized«

Deciding on mobile app features and functions – part 1: who uses what?

September 7, 2017

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It is commonly understood that mobile apps should have a clear focus and designed for that particular task.  I wanted to say single task,  but some require the ability to support more than this. Apple are very good at making this distinction,  so for example the email is separate from the calendar, which is seprate from messaging, calls […]

Managing your apps data usage is so important.

September 4, 2017

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<teaching you to suck eggs> If you have an app that your users rely on, and make good use of, then you need to ensure that you have the best possible experience. So often that experience is affected by the throughput and latency of the [mobile] network your user is connected through. </eggs> Why am […]

App discovery and installations are falling – is this a return to the golden month of old ?

September 1, 2017

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So there has been a string of reports over the last few months on the decline in the number of new apps being installed by users.  Most of these stories are based on American data,  but I am sure that this is a trend that is happening all over. Back in the day before we […]

Push notification fatigue – comScore data

February 15, 2017

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I find this interesting Yes is the short answer,  and it is entirely in line with other similar declines is use. We advertising in the late 1990’s had very good click through rates,  and now they are infitessimal. SMS and MMS advertising had huge response rates when first used,  guess what,  that’s right, they are […]

Mobile Web usage – and what comsore say

February 15, 2017

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ComScore have produced their 2016 US Mobile App report,  and it is full of very good data and graphs on all things mobile. However I would challenge their implied assertion that mobile users are not very interested in mobile web. I think a large proportion of the decline is that the mobile web sites are […]

Instant Apps and discovery

January 30, 2017

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Stories are going around about the fact that instant apps are finally starting to see the light of day.  But what are they and why should you care ? Firstly you should care because it should make a lot of actions we do on our devices much smoother and better.  For example you want to […]

About Watson

January 27, 2017

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I work for IBM in the mobile and emerging tech spaces. I have been asked a lot about what Watson does and what cognitive means. I was lucky enough to hear an over view from the Watson CTO yesterday,  and this is derived from my (rather sketchy) notes,  and hopefully is just enough to get […]