Browsing All Posts filed under »Internet«

Push notification fatigue – comScore data

February 15, 2017

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I find this interesting Yes is the short answer,  and it is entirely in line with other similar declines is use. We advertising in the late 1990’s had very good click through rates,  and now they are infitessimal. SMS and MMS advertising had huge response rates when first used,  guess what,  that’s right, they are […]

Mobile Web usage – and what comsore say

February 15, 2017

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ComScore have produced their 2016 US Mobile App report,  and it is full of very good data and graphs on all things mobile. However I would challenge their implied assertion that mobile users are not very interested in mobile web. I think a large proportion of the decline is that the mobile web sites are […]

Instant Apps and discovery

January 30, 2017

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Stories are going around about the fact that instant apps are finally starting to see the light of day.  But what are they and why should you care ? Firstly you should care because it should make a lot of actions we do on our devices much smoother and better.  For example you want to […]