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I have been thinking a lot about the future of mobile, and how we are likely to move away from an over reliance on that little black rectangle we carry around. There are many new developments that are coming to fruition that will allow us to greatly enhance the technology that we carry around with […]
September 4, 2017
<teaching you to suck eggs> If you have an app that your users rely on, and make good use of, then you need to ensure that you have the best possible experience. So often that experience is affected by the throughput and latency of the [mobile] network your user is connected through. </eggs> Why am […]
February 15, 2017
I find this interesting Yes is the short answer, and it is entirely in line with other similar declines is use. We advertising in the late 1990’s had very good click through rates, and now they are infitessimal. SMS and MMS advertising had huge response rates when first used, guess what, that’s right, they are […]
February 15, 2017
ComScore have produced their 2016 US Mobile App report, and it is full of very good data and graphs on all things mobile. However I would challenge their implied assertion that mobile users are not very interested in mobile web. I think a large proportion of the decline is that the mobile web sites are […]
January 30, 2017
Stories are going around about the fact that instant apps are finally starting to see the light of day. But what are they and why should you care ? Firstly you should care because it should make a lot of actions we do on our devices much smoother and better. For example you want to […]
All Things Mobile 
July 22, 2019
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