Browsing All posts tagged under »sainsburys«

Sainsbury’s Scan and Collect

September 18, 2013


So a while back just after Sainsbury’s (a supermarket chain here in the UK) announced their mobile Scan and Go service, I was worried about the usability of scanning with a mobile phone camera.  Then a couple of weeks ago I was told by David Stone, a mobile marketeer, that the service had been launched at a store […]

Sainsburys and app to scan and pay: supermarket optimization

November 2, 2012


David Stone, a Mobile Marketing expert pointed out to me that Sainsbury’s, one of the huge chain supermarkets here in the UK, has started trials of a “scan and pay” system using mobile phones. The Marketing week story is below. I am a great supporter of this type of system,  and of course it is a direct descendant […]