Browsing All posts tagged under »retail«

Mobile impact in Black Friday

December 3, 2014

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[note  iwork for IBM,  so I thought I should declare that before you begin] So Black Friday has been and gone,  the last of the turkey has been eaten, and we are all back at work. IBM produces the reference report for Black Friday online sales, and for the last few years has looked at the […]

Infographic – Emerging paths to purchase

July 24, 2013

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  An interesting report from Havas International on the types of digital consumer / shopper. Here are the types listed, to help you know what’s contained therein (there is a lot more detail than this list) Digitally Dissociated Those that primarily stick to face to face RL shopping Digitally Divided See the bricks and mortar shops […]

Sainsburys and app to scan and pay: supermarket optimization

November 2, 2012

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David Stone, a Mobile Marketing expert pointed out to me that Sainsbury’s, one of the huge chain supermarkets here in the UK, has started trials of a “scan and pay” system using mobile phones. The Marketing week story is below. I am a great supporter of this type of system,  and of course it is a direct descendant […]