Browsing All posts tagged under »iBeacons«

iBeacons have arrived at Regent Street

July 3, 2014

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    A mobile marketing friend of mine*, David, sent me this link … The Crown Estate is giving Regent Street a huge technology makeover, providing iBeacons in all stores in this area. Accompanied by an official Regent Street app, shoppers will be able to receive personalised offers and discounts, based on purchase and browsing history. “We want […]

NFC Payments – chance for the roadblock to be cleared

February 20, 2014

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I try not to just comment on rolling news about mobile, as there are so many more people who do this, and do it full time.  However sometimes an important event occurs that makes me sit up and think.  Here is one. Using your mobile phone to pay for things at a point of sale […]

Bluetooth Low Energy and indoor connectivity

September 19, 2013

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I am mentioning this because Apple has added support for Buetooth Low Energy (BLE) and called it iBeacon If you google this you’ll see lots of good articles about what BLE and iBeacon are so I’ll just be brief. Bluetooth low energy is what it sounds like,  a form of bluetooth that does not consume much radio energy, and as a […]