Browsing All posts tagged under »barcode«

Sainsburys and app to scan and pay: supermarket optimization

November 2, 2012


David Stone, a Mobile Marketing expert pointed out to me that Sainsbury’s, one of the huge chain supermarkets here in the UK, has started trials of a “scan and pay” system using mobile phones. The Marketing week story is below. I am a great supporter of this type of system,  and of course it is a direct descendant […]