Browsing All Posts filed under »Business«

IABUK’s Mobile Report 2012

July 24, 2013

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The Internet Advertising Bureau has created a report on the state, market, whys and wherefores of Mobile Advertising. So if you want to know about the different aspects of mobile advertising, then this report pretty much covers the lot. Plenty to read on a wide range of subjects, with some good opinion pieces mixed with information. Not a lot […]

Experience of using a Secure Container – Divide.

May 14, 2013

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Firstly,  what are they ? Secure containers or Trusted Execution Environments are designed to allow you to have two separate work-spaces on your mobile phone,  for example one for work and one for personal. Here is en earlier post that looked at how they work. What did I do ? I installed Divide to try one out, […]

Showrooming – is it a death knell ?

March 11, 2013

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There has been a lot of talk recently about “showrooming”. This is where a shopper comes into a retail store and looks around, and whilst in the store uses a mobile to lok up product details and or prices from online suppliers. Often this results in the shopper leaving the store and going home to […]

MAM, MDM or MEAP – which mobile app platform is right for your org?

March 11, 2013

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Here is a really simple flow to choose the level of platform you require. See an earlier post that describes what these platforms are. I have made some assumptions,  in order to keep this as simple as possible,  because once you start covering all the bases then it becomes unwieldy. I assume: The BYOD devices […]

Tariffs being sold with data as the prime and why phone subsidies are bad for you

January 12, 2013

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I see that t-Mobile USA have announced a couple of interesting things in the last few days. Firstly that they have a new tariff for $70 that is all you can eat data (unlimited for all intents) and bundled with that is unlimited voice and SMS (test) as well. Seems like a turn around that […]

Mobile Academy – DIY PR and PR in the modern world.

January 2, 2013

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B5 DIY PR Why is it important to figure out your Launch Plan early on? How will it affect the first version of your offering? How can you drive traffic? Get the answers to these ques­tions and learn how to DIY PR. Lisa Devaney 9/10, 8pm (Tues) Lisa Devaney is an experienced PR expert who has helped a lot […]