Browsing All Posts published on »November, 2012«

Sainsburys and app to scan and pay: supermarket optimization

November 2, 2012

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David Stone, a Mobile Marketing expert pointed out to me that Sainsbury’s, one of the huge chain supermarkets here in the UK, has started trials of a “scan and pay” system using mobile phones. The Marketing week story is below. I am a great supporter of this type of system,  and of course it is a direct descendant […]

Mobile Malware: Scare stories

November 1, 2012

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read a few stories from the register each day, taking their RSS feed into my Yahoo page. They are, on the whole interesting, written with a sense of humour and generally one of the best tech news web sites. However this story on free android apps worries me. It is based on a report from Juniper,  where […]

Vodafone and NFC payments

November 1, 2012

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At last some movement. Vodafone have decided to launch an NFC payment service on the back of Visa, with Gemalto and Corfire. It will allow for payments at the Visa Paywave compatible Point of Sales. I would like to see that you can import cards into the system,  an then select which card you want […]

Mobile Academy: User Journey

November 1, 2012

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this was a short session where Andrew showed us a couple of user journey examples, and then had us work on creating a user journey for a project,  or for buying a ticket at the London Underground. Do you know what it is like to be your user ? What are the things that will […]