Browsing All Posts published on »October, 2012«

Mobile Academy: Value Proposition

October 16, 2012

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Mobile Academy : Value Proposition D2 Value Pro­pos­i­tion What true bene­fits are you offering your users? What is your elev­ator pitch? Focus by using various tools such as writing your first Adcept, Press Release and tweet from a fan/critic. This is a good lead in to the Brand Cre­ation work­shop in October. Priya Prakash 25/9, 6.30pm […]

Internet of Things – Evrythng

October 15, 2012

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Been listing to Andy Hobsbawn’stalk at the Economist forum http://www.economistconferences.co.uk/video/technology-frontiers-2012/6388?video=6406 in case you’re wandering why,  well Andy is an erstwhile boss,  and one of the most creative and open thinkers I have come across. Some thoughts from his speech. He sees that if we were to provide everything with a Unique identifier then we can […]

Mobile Academy: Overview of Tech Solutions

October 15, 2012

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A session by Matt Biddulph T1 Over­view of Tech Solutions Get an over­view of the Tech­no­logy stream, see the big tech picture and under­stand overall archi­tec­ture. Non techies are par­tic­u­larly encour­aged to attend. Matt Bid­dulph 20/9, 8pm (Thurs) [the notes in italics and “[]” are my additions, so you can blame me for them :-) […]

Gaining traction for a mobile app

October 15, 2012

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I was looking at flurry and they have a scheme to join “app circles“. App circles are advertising rings whereby you advertise the other apps in your ring,  and they yours. this helps drive exposure,  and quite often these ads are driven by flurry’s analytics. The start-ups I’ve chatted to seem to rate it,  and […]

User authentication – Mobile

October 15, 2012

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For a little while I have been engaged in conversations with projects here at work regarding how to authenticate a user on a PC and smartphone. The idea is to think beyond the simple pin/password,  and more importantly to make it easier for people to remember. Seems to me there are 3 groups (plus the no-hopers !) […]

Mobile Academy: Business Models

October 11, 2012

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 Business models B2 Busi­ness Model Canvas Designing a killer product is only half the puzzle of building a new busi­ness. The other half is cre­ating a break­through busi­ness model. Start to use Osterwalder’s Busi­ness Model Canvas to dissect, analyse, and invent new busi­ness models. Ian Mac­Millan 25/9, 8pm (Tues) The Business Model Canvas is a single […]

Beginner’s Guide to Mobile Payments

October 10, 2012

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I was thinking of writing one of these,  but this article is a good starting point. I am not affiliated with any of the companies mentioned, nor the open forum, I’m just spreading the lurve   That said it is a very western point of view, does not consider emerging worlds like sub-Saharan Africa,  where […]

Apps have created 500k jobs in the USA alone

October 9, 2012

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I had something of a wow moment this morning,  and I’m not  talking about the 30 years today since my first date with my wife,  true though that it, no,  it was a headline that the development of apps has created 500,000 new jobs. That’s quite something,  and I can see that these jobs will […]

How fast is your computer: Numbers everyone should know – from Google

October 5, 2012

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I was working with a client, admittedly a couple of years ago, on how to scale a service to 350 Million connected users.  they wanted to be able to send messages and updates between them all. they had a platform,  but it was not working as expected and they wanted external, fresh brains to help sort out […]